Monday, February 29, 2016

Images and Advertising


How the Image Fits the Product




This ad, for Pantene uses Selena Gomez as their product image.  This right away draws the viewers attention as she is someone famous.  Her hair looks amazing and very soft and flows very nicely so it makes the viewer want the product even more because they want their hair to look like that.  Selena has her hand in her hair showing that she wants to touch her hair because it feels so nice, and silky.  Also on their ad they show the bottles so the costumer will no how they look like and makes it easy for them when they shop and the bottle will stand out to them in the store, since they have seen it before.  Also Pantene shows how they have PRO-V in there shampoo and conditioner, making people even want it more because they want there hair to be silky and full of moisture.  People are drawn to Pantene wanting there hair to look and feel like Selena Gomez's.

13 comments:

  1. This explains the ad very well! :) One thing I would add is something about the fast results that the ad talks about. Well done! :)

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    1. Thanks Ashley :) and your right I could have talked more about the instant effects it gives your hair!

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  2. Hair looks stunning, i would buy it for sure, and even more likely to buy it with the good explanation of the product

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  4. Wow! This was explained to perfection! I would definitely purchase this.

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    1. Good to hear, it defiantly sounds like a good buy :)

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  5. Wow this explanation just makes me want to buy this product! It was explained so well there is not much to add.

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  6. How is the idea of instant incorporated into the add? Also note the word under Pantene on the bottles.

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    1. Ya i didn't explain that too well but it says on the ad how it "instantly infuses moisture for fast results" we can see this with Selena's hair and how it looks so soft and full of moisture

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    2. Would the image of a splash not convey the idea of instant? Splash on a little, and voila! conditioned hair.

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